Madrid and Seville have reinforced their commitment to tourism collaboration by signing an agreement in the city of Seville between the delegate councilor of Tourism of the City of Madrid, Almudena Maíllo, and the delegate of Tourism and Culture of Seville, Angie Moreno. The objective of this agreement is to advance in the shared international promotion strategy in long-haul markets, positioning both cities as references in high-impact tourism.
This agreement continues the tourism cooperation policies promoted by the City of Madrid to generate synergies with other Spanish cities to multiply the impact of their promotional actions. Maíllo has emphasized that «Madrid leads a strategy that aims to create networks between Spanish destinations with shared values that allow diversifying the offer, and doing so with a great city like Seville allows us to expand international markets, design joint experiences, and attract a traveler who values culture, authenticity, and tourism quality.»
Among the planned lines of action in the agreement, the councilor has indicated, «the organization of commercial visits, joint presentations and seminars abroad, the exchange of advertising between both cities, the sharing of connectivity data, collaboration in best practices in tourism intelligence matters, and the exchange of information on the creation of exclusive products and experiences of high-impact tourism in both cities, among others.»
The delegate of Tourism and Culture of Seville has emphasized that «this agreement represents a firm step in our commitment to an innovative and collaborative tourism policy. Working together with Madrid allows us to multiply the reach of our actions, optimize public resources, and strengthen the position of our cities on the international tourism map.»
Madrid and Seville share a solid track record as leading urban destinations in Spain, and this agreement opens new opportunities to consolidate their positioning in long-haul markets. This alliance is part of the roadmap of the Delegate Area of Tourism of the City of Madrid to promote quality tourism that contributes to the economic development of the city. /
